Sunday 6 January 2008

Hmmm! Occo

Are there any awards for the laziest blogger in blogosphere? If so, I may be in contention. I don't know why I seem to abandon the prospect of writing with no one to criticize me or my writing especially not Mrs. Campbell, my thoroughly disliked Form 2 (Year 8) English teacher. You would think that I would be jumping at every opportunity I get to write but I don't. Having said that, I do have a valid excuse as to why I am not blogging as much as I should. I have a job which is more like 6 jobs i.e. I run my own company. It involves catering, not the easiest thing to be doing and I also am now putting together an online African food and travel magazine. Oh yes! Africa will soon have its portal on the web where you can find all the information you need to impress those around you. You will be able to find working recipes of everything from Jollof Rice, one of West Africa's favourite to Moroccan Tajines, to Bobotie and Injera. And the site will look good too!!! This for me is a truly exciting time but it is also a really busy time. Putting SAFARA Magazine together (for that is its name) has not been easy because I discovered two things in my search for authentic African recipes and ingredients. One is that with the exception of the maybe the Egyptians, Africans have never written down recipes until quite recently and two, the recipe for a particular dish is usually based on what is available in the cook's home at the time or perhaps region. It is very difficult to say conclusively this is how you make Jollof Rice or whatever the dish is. It is made even more difficult because I don't want to change the recipes because then they won't be authentic. I have decided that what will happen is that we will include as many recipes as we get for a particular dish and we will leave it to the reader to decide. We could also put authenticity badges or ease of finding named ingredients or something else that would let the reader decide whether they want to go ahead with that recipe or dish.
It isn't all bad this online magazine thing. I have had the priviledge to interview a few people, Africans and otherwise and also to visit a few restaurants (the few African restaurants that exist in the UK). That leads me to another gripe. Why are there so few African restaurants in London? And those that exist, why are so many of them so bad? I see very few non-Africans in a majority of these places. Now you might get upset with me. But if you run a restaurant and you don't think it is a problem that the majority of non-Africans do not and will not eat at your restaurant, then I feel sorry for you. C'mon guys! Let's put some excellence into what we do! Infact, if you don't include the Moroccan restaurants you will be hard pressed to find any good African restaurants. So a warning to all you restaurateurs out there who own African eateries, we at SAFARA will be out and about and we WILL write about you.
Anyway, I am off to interview the chef at Occo, one of those fantabulous Moroccan places that we can talk about. And yes, Morocco IS Africa.
Ciao

1 comment:

Shannon said...

Hello Amie,

In the last few months, you may remember receiving an email invitation to become a part of the Foodbuzz Featured Publisher Program. With all the recipe-writing and food photography to be completed, we know emails can easily get lost in the shuffle, so Foodbuzz would like to re-extend our offer of inviting you to be a part of our food blogger network. I would love to send you more details about the program, so if you are interested, please email me at Shannon@foodbuzz.com.

Cheers!

Shannon Eliot
Editorial Assistant, Foodbuzz.com
shannon@foodbuzz.com